Creating Enterprise 2.0 from Web 2.0

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Creating Enterprise 2.0 from Web 2.0
By Irwin Lazar
August 28, 2007 12:57PM

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I.T. departments that fail to address Web 2.0 are at the mercy of their users. Workgroups with technically sa...This TV Show is available upon demand...This means if you want the download link for this show, you should  reply here and we will reply  for you the download link ASAP...So please if you want to download this please don't hesitate reply here and we will be more than happy to post it for you....y individuals will benefit, but workgroups or business units without a grasp of Web 2.0 will never know what they are missing, and will suffer against competitors who are able to leverage Web 2.0 tools to improve business processes.

Related Topics
   Web Services
   Collaboration
   Social Networking
   Customer Data
   Enterprise

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   The recent Enterprise 2.0 conference in Boston served as a coming-out party, if you will, for all things Web 2.0. But for many attendees, as well as those who followed the event on the countless blogs covering the conference, the term Web 2.0 has created as much confusion as hype.

Still, the ideas and concepts that make up Web 2.0 offer enterprises real opportunities to improve collaboration and communication. Before delving too much into the "whys" of Web 2.0 it's worth spending a few minutes discussing the "what."

The basic concept of Web 2.0 is one of end-user empowerment; replacing a rigid set of standalone applications with a Web-based framework allowing end users to self-organize as they create, control and share content using the Web as the medium for communication. In effect, Web 2.0 brings the "Internet" architecture based on dumb network and smart endpoints to the application layer.

A key characteristic of Web 2.0 is leveraging social networks to aid in problem-solving and information management. Some of the more popular Web 2.0 applications include:

# Blogs, which allow individuals to easily post to an on-line journal, with comment systems as well as links between posts on different forums.

# Wikis, user-editable Web pages that came to prominence through sites such as Wikipedia, and which offer anyone the ability to easily create and edit a Web page.

# RSS (Really Simple Syndication), which takes information from sites such as wikis and blogs and pushes it out to end-users or other Web sites.

# Community tools such as social bookmarking and tagging, which let users quickly mark or find items of interest based on how others tag content.

We've all seen the hype around Web 2.0 in the past year, with "You" as Time magazine's 2006 "Person of the Year." We've seen the rise of end-user powered Web sites such as YouTube, MySpace, You are not allowed to view links. Register or Login, Digg, and Craig's List. Web sites such as You are not allowed to view links. Register or Login, and most other retailers have aggressively moved to add social networking capabilities, enabling users to form their own communities, share feedback, and comment on products and services. These social networks allow individuals to quickly tap the collective wisdom of groups for everything from picking the best TV to finding entertainment.

We've had the opportunity to interview approximately 100 end-user organizations for our most recent benchmark study on the subject. We found it difficult to ascertain any enterprise-wide consensus on attitudes toward Web 2.0, but we did uncover a few general trends:

Fear: Enterprise GG executives expressed strong concern over end users run amok as Web 2.0 culture permeates the enterprise. Many enterprise managers are concerned about the potential risks to the organization from bad publicity or data loss as a result of employees sharing information on blogs or other social networking sites. Enterprises also fear that their employees are using these sites for group collaboration and are operating outside the approved I.T. applications, meaning they aren't subject to enterprise policies governing compliance and information protection. (continued...)

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