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Yahoo’s open embrace

Started by staff, June 05, 2008, 12:41:30 AM

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staff

Yahoo's open embrace
      


This is not an entry about Microsoft. It is an entry about Yahoo’s wagon-load of new ad partnerships announced today and what we learned about the future of online advertising exchanges. Basically, Yahoo executives told us they are trying to build a more open, more social Internet strategy vis a vis consumers and advertisers.
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