Back-to-School + Mobile = Lesson

[blogger]

Back-to-School + Mobile = Lesson
      

From JCPenney's flashback marketing campaign to a plethora of mobile coupons aimed at back to school shoppers, retailers seem to be flocking to grab their share of the back to school market in the mobile space.
In the latest offering of mobile-oriented back to school promotions, tweens can get pre-recorded wake up calls on their [...]
         

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