Will Boost’s “so wrong” ads bring it to the masses?

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Will Boost’s “so wrong” ads bring it to the masses?
      

How would you widen your appeal beyond an audience of  14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles. 
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan [...]
         

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