Will Mobile Come to the Rescue for Radio?

[blogger]

Will Mobile Come to the Rescue for Radio?
      


With advertising spending drastically spiraling downward across most sectors of print and television media, it is no surprise that the anticipated 40 percent increase in mobile marketing budgets for this year could give a huge boost to radio broadcasting,
According to a group of “mobile marketing professionals” at the Radio Advertising Bureau (RAB) conference, the mobile segment [...]
         

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