Enemies Are Important: Branding Your Website With the Right Villains

[Randys]

Enemies Are Important: Branding Your Website With the Right Villains
      

Villains are the perfect foil for heroes in movies. Their actions provide stark contrast and add depth to the hero’s character. This enemy usually takes the form of a human persona or a situation.
You cringe and fear for the heroine when the enemy hurts her. When she overcomes the enemy, you feel happy or relieved [...]
         

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