Simmons Releases New 12+ and Doublebase Study - Directions Magazine_4424

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Simmons Market Research Bureau is America's leading provider of consumer product purchase, shopping and media usage behavior,You are not allowed to view links. Register or Login, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions.Simmons surveys more than 37,000 people annually to produce the National Consumer,You are not allowed to view links. Register or Login, Teens,You are not allowed to view links. Register or Login, Kids and Hispanic Studies.Each of these reports provides individual and household information on approximately 8,000 brands in more than 460 data categories.Simmons' proprietary BehaviorGraphics(tm) and other segmentation systems provide unique and powerful capabilities to segment consumers by lifestyle, attitudes, shopping frequency and volume, price preference, entertainment consumption, media usage and myriad other descriptors.Simmons Custom Media Studies and Data Integrations provide specialized surveys and data applications using Simmons' databases.More information on Simmons is available at You are not allowed to view links. Register or Login.
BehaviorGraphics(tm) is a registered trademark of Simmons Market Research Bureau, Inc.


New York, NY--Simmons Market Research Bureau's 2001-2002 Double Base Report is now available.The 2001-2002 Double Base Report merges the 2001 and 2002 Simmons National Consumer Study adult data, resulting in a combined sample size of more than 41,000 respondents.
Simmons' 12+ Database, which combines the 2002 Full-Year Adult Study data with the 2002 Fall Teen Study,You are not allowed to view links. Register or Login, is also available.The 12+ Database includes data on questions asked in both Simmons Adult and Teen Studies, allowing users to readily segment teens and adults in any number of ways to fit their marketing needs.The 12+ Study is not a recontact study - it combines existing data from the most recent Simmons Teen and Adult Study.The data has already been collected using a single-phase methodology, with respondents in each study coming from the same households.Clients such as MTV and Clear Channel are already taking advantage of this product.
Both the Double Base Report and the 12+ Study are comprised of un-ascribed data, as both studies combine data from existing, un-ascribed Simmons studies.
Simmons President Chris Wilson stated, "We are very excited to provide our clients with the new 12+ Database and Double Base Simmons Studies.Simmons recognizes the importance of enabling our clients to examine the data at a very granular level,You are not allowed to view links. Register or Login, and the Double Base Report provides that benefit with its more than 41,000 respondents.The 12+ Database allows Simmons' clients to target the important 12-24 demographic and to better understand the behavioral trends of this substantial market segment."
For more information on both products, please contact your Simmons Sales Representative or call Mary Kay Petrella, Director of Client Service at 630-955-8973.

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Simmons Releases New 12+ and Doublebase Study - Directions Magazine