Animation Company Scraping The Olympic Business Opportunities_3490

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Olympic competitions are in full swing in the ongoing, Games, athletes countries competition; track outside, and the brightest commercial warfare have also staged. In this hot topic of "Olympic opportunity" in the battle, many animation companies have also taken the Olympics "wind" created a lot of Olympic theme animation. How do these companies gain? Olympic Games on the animation industry in the end produced what effect?
Olympics: work out the gains the limited frequency
"For the animation industry, the year before the Olympics is the best time business opportunities. When we had an opportunity to obtain work authorization Movies Olympics, but not in time to seize." Global digital marketing director, recalls that when Xu Ling missed opportunities, is still endless regrets. She believes that, regardless of subject matter from the creation or the market space, the Olympic Games to the Chinese original animation for the development of a rare opportunity. If you can make a success before the start of the Olympic Theme, for brand development, derivative products and corporate influence to upgrade all have a very important role.
Recent years, the Olympic theme anime continue to emerge, just to be Beijing Olympic Organizing Committee " Fuwa "Image of authority,You are not allowed to view links. Register or Login, there Shenzhen Phoenix Star produced the" Fuwa ", Beijing card cool" Fuwa Olympic roaming mind, "and the CCTV Animation's" Fuwa five comic, "three other Olympic theme animation is blossom everywhere, such as" Gold Panda "," Olympic anecdote "," all-around champion, "" heart of the Olympic Games "... ... large and small animation company, Animation colleges and animation studio, launched in recent years, their Olympic anime, form There are animated films, series television cartoon, animation API Network winks and other contents on the main Olympic history falls introduce and promote the Olympic culture. an Olympic theme of the birth of so many animated works, most people that this shows the Olympic Games on the positive impact of domestic animation to help the development of the domestic animation industry, but also reflects the awareness of the domestic animation industry, the market enhancement.
However, the seemingly endless landscape of the Olympic Theme days are not always better than reality. In China, the most animated, if not for the development of derivative products alone simply can not broadcast the issue of cost recovery. Shenzhen Phoenix Star produced by the "Fuwa" broadcast in the CCTV had made animation series of ratings hit record, but the Star Phoenix general manager Zhao Xiande has told reporters: "While the" Fuwa "in the current issue of cost recovery on basic, but "Fuwa" intellectual property rights belong to Beijing Olympic Organizing Committee, the company can not develop derivative products, "Fuwa" animation products to many merchants brought great economic benefits, but the benefits to our company is very limited. "
Olympics: TV networks During the Olympics, CCTV-1 to retain only the "news network" and a "world news", "News 30 minutes," the three columns, all other times give way to the Olympic Games, therefore, the general animation companies are reluctant to release the film broadcast during the Olympics. August 19, produced by the Shenzhen Chinese Animation's "Silly Yakame" second "Save the prince" in the CCTV Children's Channel premiere. Invested tens of millions, carefully crafted film in time for broadcast during the Olympics face the audience, "cold" inevitable. In response, Chinese Animation, chairman of Friends of looks a little helpless mess. But he also thought that a dichotomy: "This film should be aired 26 days, the time overlap with the Olympics only five days, the Olympics ended,You are not allowed to view links. Register or Login, cartoon viewing may create new records."
TV screen than the lonely, Cartoon Network will have to "hot" is much more. For most office workers, access to Olympic information network has become their main positions. When the live television event with the result, online message box appeared immediately synchronized, then, in some sites, forums or QQ group where there will be associated with this cartoon, flash, web expression, online games and other animation work. In line with the Olympic coverage, Sohu has deliberately opened a "comic look at the Olympics," the circle, introduced the "Office Olympics", "Bai Fu Olympics Diary", "Fox Fox to see the Olympic Games" and "war Olympics" and other comic series. Open the "comic look at the Olympics," the circle of reporters to see the various comic series have a high click-through rates alone comic created by the shell,You are not allowed to view links. Register or Login, "Liu Xiang unexpectedly retire" comics in just a few hours, the click-through rate reached 4000, and there are many people to comment and reply. In response, Shenzhen University, School of Art and Design Animation Head of fly that: "Although the cartoons have been squeezed in the TV screen, but other forms of animation works have become an important network of decorative screen in Internet users and fans of animation produced great influence,You are not allowed to view links. Register or Login, which is to expand cartoon channels show an important way to work. "
Animation Company Scraping The Olympic Business Opportunities
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