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d naturally receive more notice from a reader on that day. But, would that reader notice and remember that ad versus a three column ad running every day for a year.  Having done both, the small ad with the continuous appearance always wins. These are considered filler ads and most newspapers give fantastic rates on these. Let’s face it once they have it set up on the computer You are not allowed to view links. Register or Login, they have no more input work for the entire year.  The consumer learns to expect the article and knows that you have a track record. It also is interesting that they think the ads have been running for much longer than they really have. With a smaller ad, the effort into creating a brand or memorable line is important. Let’s agree by the time your name, company name You are not allowed to view links. Register or Login, address or phone number is used You are not allowed to view links. Register or Login, you only have a few words left. They have to be powerful and ask for an action or a call.  Yes, a lot of effort needs to go into this small ad but once you have it completed, it is set for a long time. There is a draw back in that if you ever stop this advertising, the consumer or reader might assume you are not in business anymore. It can become an expected piece of your business plan. For a good example, take an insurance agent advertising in the paper. On one day after yearyilai：
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