AT&T, Placecast Launch ShopAlerts in Location-Based Marketing Service Effort

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AT&T, Placecast Launch ShopAlerts in Location-Based Marketing Service Effort

On Monday, AT&T Advanced Ad Solutions – a group within AT&T Advertising Solutions that sells digital marketing to large advertisers – and Placecast announced a new agreement to provide ShopAlerts by AT&T. ShopAlerts are “special offers” delivered to consumers over their mobile phones when they are near a participating store or brand. Initially, this location-based [...]

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