Leshan City Sports Consumption Survey Research _2502

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Leshan City Sports Consumption Survey Research
 
 
Chinese papers League finishing. Paper Keywords: sports consumption of urban residents consumption level sports in Leshan City  Abstract: This paper use survey, Leshan City, Sichuan Province sports consumption level of urban residents conducted a detailed investigation, analysis, aimed at small and medium urban residents in China Sports provide examples of consumer research and reference; and to promote the sport of Leshan city residents consumption level to provide some suggestions to guide sports consumption, and promote development of sports industry.  Now, with the development of social productive forces, the continuous improvement of living standards, increased leisure time, sports awareness of and promote fitness activities, sports consumption of modern life has become an important part of consumption. As to meet the needs of sports consumption and the use of sports goods and sports services sports a kind of economic behavior, it is not only that people buy tickets to watch a variety of sports or sports performance, but also the people in order to achieve physical and mental health, strive to improve quality of life, promote the comprehensive development of healthy people to spend money to engage in a variety of sports-related consumer behavior. Leshan City, southwest China as an important center of the city, in the medium and small cities, there are certain representation. This study used survey methods, Leshan City, a sample survey of urban residents, randomly selected primary and secondary schools and one each in the big city far as part of the authorities, factories, mines and enterprises paid some of the staff questionnaire. Sample of the total number of 1000 samples, 882 were recovered, 814 copies of questionnaires. Exclude invalid questionnaires, the effective rate 81.4% volume. Based on the survey, but also pay attention to compare the data in Leshan City Bureau of Statistics to reflect the actual situation.  1 ranking  sports consumption in the respondents filled out a family on your choice of major consumer expenditure (Table 1), we can easily find all kinds of Leshan city residents out before consumption consumer spending are the three buyers, children's education and health care spending, sports consumption in the sixth place, just there less than two percent of respondents considered their own consumption of sports consumption is an important aspect.   Mentioning that the residents of the occasion for visiting friends and relatives of the consumer spending in fourth place, above the sports consumer spending of 5.3 percentage points.  The respondents filled out a personal key information about your daily cultural life in consumer spending, a number of options (Table 2), Leshan City Sports Consumption in third place, about 35% respondents believed that their personal culture sports consumption is the major aspects of consumer spending. This further confirmed the sport itself has the fitness, entertainment, educational, education of ethics, the social value function of 1,3 percent of those surveyed were in favor. In addition, physical activity participated in more than half the crowd went to sports premises consumption. This shows that consumption has become a sport to meet the development needs of the people to enjoy and one of the important consensus has become more and more people.    2  sports sports consumption level of consumer spending level is reached, and can maintain a state, based on per capita purchasing power of money that sports the number of consumer information and services, It directly reflects the status of sports consumption. 【LJ present, Leshan city residents for the sports consumer spending, there is no exact specific statistical data, but according to the survey statistics, Leshan City, the average annual sports consumption of urban residents was 94.5 million,You are not allowed to view links. Register or Login, including the purchase of sportswear, sports equipment, sports books and watching sports and other expenses. Among them, the residents of apparel and other consumer for the purchase of the proportion of large sport consumption accounting for about 74% of total expenditure, while the purchase of sports equipment for the health-based investment and consumption were significantly reduced, accounting for about 10%, mainly sports equipment too expensive as compared to people are more willing to kind of sports consumption expenditure. And, in such spending in men than in women, 74% were male. In addition, the residents used to watch sports events, performing the consumption is not high, mainly because of Leshan City, organized sports events and sports performance is relatively small.  Research suggested that the number of sports consumption of urban residents is 704, accounting for 88% of the total surveyed, did not participate in sports consumption of 99 the number of residents, accounting for 12.3% of the total surveyed. According to the latest Bureau of Statistics data Leshan, Leshan City, the average monthly wage of urban workers was 1,105 yuan, will be the level of income into three categories according to income. Low-income households, the per capita income is less than 600 red-income households, the per capita monthly income of 600-1500 yuan; high-income households, the per capita income of 1,500 yuan or more. Data: This part of the respondents, residents of low-level participation in physical consumption accounted for about 7.9%; in the middle-income residents, to participate in sports consumption accounted for about 37%; high-income residents to participate in physical consumption accounts for about 66%. At the same time, all the respondents in the survey related to sports consumption to the amount spent in sports city residents are divided into three types: the first category. 5O yuan consumption accounted for 33.6%, which accounted for 64% of low-income, middle income earners accounted for 33%, only 6% of high income earners; the second category, consumption of 50 to 48 accounted for 150 yuan. 2%, 5% of them low income, middle income earners accounted for 79%, 16% of high income earners; the third category, only 18.8% of the respondents of the sports consumption of 150 yuan, the income 37%, 63% of high income earners.  After a theoretical analysis of the survey results showed that (Table 3), Leshan City residents to participate in sports consumption of major groups focused on personal monthly income of 1,400 yuan more than in the higher income classes, the monthly income of around 800 working in class groups, sports consumption is still at a low level, at the initial stage of sports consumption. Thus, the level of income directly restricts the level of sports consumption and a positive relation with the consumption level. And, according to the Keynesian consumption function theory turn, residents and their income between income and expenditure there is a stable function: increase in revenue will increase consumer spending, consumer income is less than the incremental increase in consumer spending the proportion of income people (ie the average propensity to consume APC) decrease.   3 sport consumption  sport consumption refers to people in the sports consumption process a variety of consumer information and services, or the ratio between the composition, which reflects the change in status of the quality of sports consumption and the rationalization of the internal structure important indicator of the degree. Four sports consumption in accordance with the substance and content to points, can be divided into sports sports kind of consumer spending and sports services consumption. Consumption of sports services which can be divided into consumption and participation in sports spectator sports consumption. Survey, Leshan City Sports Consumption structure is still not reasonable.  After a theoretical analysis of the survey results showed that (Table 4), Leshan City Sports Consumption structure presents two main characteristics: first, the sports labor and consumption is far below the sports in-kind consumption, physical kind of full share of consumption, labor and consumption is three times; in consumption in the sports material on, he bought sports apparel, sports shoes, consumer spending up; Second, consumption of services in sports, watch-type low proportion of consumer spending, only 7%, which exposed the Leshan City, and professional sports competition is lagging behind market developments. The participatory relatively high proportion of consumer spending, which reflects one aspect of the Leshan city residents to participate in sports activities with the money to buy power enjoy the corresponding service consumer behavior was increasing.