comScore Teams with Arbitron for New Media Measurement Effort

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comScore Teams with Arbitron for New Media Measurement Effort
      

Two titans in their field are teaming up for a gargantuan media measurement effort. On Monday, Arbitron Inc. and comScore announced today an agreement to develop the first-ever five-platform measurement initiative. Financial details of the partnership were not revealed. The partners in crime claim that this effort will provide an unparalleled view of changing consumption [...]
         

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