Study: Mobile Ads ‘Irk’ College Students with Smartphones

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Study: Mobile Ads ‘Irk’ College Students with Smartphones

A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the last three years, as the shift toward smartphones began in earnest, the same students have seen their antipathy for mobile advertisements grow just as much. An annual survey of college [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/LRJ4Dq4mZWs" height="1" width="1"/>

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