comScore ‘Solves’ Mobile Ad ROI Measurement Problems with New Partnership

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comScore ‘Solves’ Mobile Ad ROI Measurement Problems with New Partnership

With ROI growing more and more important to mobile advertisers with each passing year, poor analytics and ad effectiveness measurement capabilities are no longer tolerated throughout the rapidly expanding mobile advertising industry. Digital measurement agency comScore says it ‘Solves’ this problem through a new partnership with online advertising technology firm Solve Media. Solve Media and [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/5dPoEIzVqOM" height="1" width="1"/>

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