Celebrity endorsers may impact how much kids eat

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Celebrity endorsers may impact how much kids eat

By Andrew M. Seaman NEW YORK (Reuters Health) - Celebrities who endorse specific foods in TV commercials are a powerful influence on children, and that effect may extend beyond the advertisement itself, according to a new study from the UK. Based on observations of 181 children, researchers found the kids ate more potato chips after seeing ads featuring a popular UK sports figure - and after seeing him as the host of a TV show - than kids who watched commercials for toys and nuts. "Obviously when they saw Gary Lineker in the advertisement, they ate a lot more crisps... ...

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