Industry Heavyweights React to eBay’s New Ad Exchange Efforts

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Industry Heavyweights React to eBay’s New Ad Exchange Efforts

One of the top stories of this new week so far is that eBay is ramping up its ad exchange in the U.S. The exchange will allow advertisers to target web ads at users based on their eBay history, via an automated real-time bidding platform, Business Insider reports. Squarely challenging the likes of Amazon, which [...]<img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/d5gyXvweSD4" height="1" width="1"/>

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