MMA: Mobile Marketing Pumped $139 Billion into U.S. Economy in 2012

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MMA: Mobile Marketing Pumped $139 Billion into U.S. Economy in 2012

According to theMobile Marketing Association, the robust and rapidly expanding mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012. It goes without saying why the MMA sees this as a “significant surge” from $48 billion in net sales previously reported in 2010. “Over the next five years,” the MMA [...]

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