Amazon Launches Service to Drive Higher Customer Engagement

[blogger]

Amazon Launches Service to Drive Higher Customer Engagement

In an effort to reduce sign-in friction and drive higher customer engagement, Amazon is rolling out Login with Amazon. The new service will enable the company’s 200 million active Amazon customers to securely and simply login to apps, games, and websites. According to a 2012 Harris Interactive study, over half of all American Internet users [...]

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