Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health

[blogger]

Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health

On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st, this SMS-driven campaign will help educate Hispanic American families about the importance of proper oral care. The campaign is specifically designed to reach Hispanics where they increasingly want to be [...]

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