How Mad Men Get Inside Your Head: An Interview with Linguist and Cognitive Scientist Julie Sedivy

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How Mad Men Get Inside Your Head: An Interview with Linguist and Cognitive Scientist Julie Sedivy

<img class="aligncenter size-full wp-image-32795" src="http://www.juliesedivy.com/_/rsrc/1311097430058/home/julie%20sedivy%20photo_nocurtain.jpg" alt="" width="213" height="270" align="right" />Linguist and cognitive scientist Julie Sedivy, lead author of <i>Sold on Language: How Advertisers Talk to You & What This Says About You</i>, talks to Britannica research editor Richard Pallardy about the techniques advertisers use to convince (and coerce) you into buying their products.

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