MMW Op-Ed: Leveraging The Second Screen Before and After the Holidays

[blogger]

MMW Op-Ed: Leveraging The Second Screen Before and After the Holidays

The following is a guest contributed post by Christine Oliveri, VP of Client Services, Operations at I.Predictus. This holiday season, the increasingly popular second-screen phenomenon — where people simultaneously use TVs, tablets and smartphones —has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second […]

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