For Mobile Marketing to Succeed on Smartwatches, Apple Must Get Involved

[blogger]

For Mobile Marketing to Succeed on Smartwatches, Apple Must Get Involved

Last week at the 2014 International Consumer Electronics Show in Las Vegas, all eyes were on the product category that effectively defined this year’s CES: wearable devices. For marketing and advertising professionals across numerous industries, the arrival of smartwatches has ushered in a new era of opportunity for mobile marketing, as millions of consumers may […]

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