MMW Op-Ed: Brand Advocacy: Fact or Fiction?

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MMW Op-Ed: Brand Advocacy: Fact or Fiction?

The following is a guest contributed post from Theresa Trevor, Marketing Director for Amplifinity. No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they’ve got a no-fail brand advocacy marketing strategy.  The development of brand advocacy marketing is still in its […]

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