B2B Marketers Step Up Spending on Content and Mobile

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B2B Marketers Step Up Spending on Content and Mobile

Content marketing and mobile marketing will see a massive infusion of interest among B2B marketers this year, a new report published Tuesday suggests. Advertising Age estimates that three-quarters of business-to-business marketers will raise content spending in 2014, while just 1.3% revealed plans to decrease their content budget. Digital is fueling the rise in content marketing, […]

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