Gartner: Mobile Ad Spend to Top $18B This Year

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Gartner: Mobile Ad Spend to Top $18B This Year

2014 will be a banner year for mobile ad spending. That’s according to a new report from Gartner published this week. Citing improved market conditions ripe for an added infusion of advertising cash into mobile, global mobile advertising spending is forecast to reach $18 billion in 2014, up from the projected $13.1 billion in 2013. […]

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