Advertisers More Focused Today on Lifetime Value of Mobile App Users

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Advertisers More Focused Today on Lifetime Value of Mobile App Users

Today more than ever, shrewd mobile advertisers are focusing intensely on the the lifetime value of mobile app users. To that end, mobile ad networks and user acquisition platforms are focusing on the same. And it appears to be paying off. An excellent case study in this regard is Appia, which announced this week significant […]

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