For companies, a rocky road ahead in emerging markets

[riky]

For companies, a rocky road ahead in emerging markets

<p><a href="http://news.yahoo.com/companies-rocky-road-ahead-emerging-markets-190418159--sector.html"><img src="http://l2.yimg.com/bt/api/res/1.2/fgcLYCrq0jKDVLnFe35vAA--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2014-01-31T190418Z_1_CBREA0U1GZJ00_RTROPTP_2_MARKETS-EMERGING.JPG" width="130" height="86" alt="People walk past a currency exchange showing rouble exchange rates in Moscow" align="left" title="People walk past a currency exchange showing rouble exchange rates in Moscow" border="0" /></a>And many warn that if China suffers a credit crisis as some fear, then things could get a whole lot worse. The sudden onslaught of market volatility in Turkey, Argentina, South Africa and Brazil, along with worries about an abrupt slowdown in China, means companies are now bracing for deeper reversals in demand for their products in emerging economies. Automakers Ford Motor Co. and Fiat SpA , home appliance manufacturer Whirlpool Corp and liquor giant Diageo all cited weakness and a more sober outlook in once-roaring emerging markets in earnings reports this week. &quot;We've been in the Brazilian market for over 60 years and we've managed hyper inflationary periods, busts, booms, and we've never had a loss-making year in Brazil.&quot; Fettig said the appliance maker was not overly concerned that the downturn in emerging markets would significantly affect the company financially, since the most troubled economies account for less than 3 percent of overall revenue.</p><br clear="all"/>

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