Look at the Numbers: Why Print Will Continue to Matter to Newspapers

[riky]

Look at the Numbers: Why Print Will Continue to Matter to Newspapers
      

Online ad revenue still makes up a tiny portion of overall newspaper revenue. Consider the Newspaper Association of America’s latest depressing stats for 2007. Across daily newspapers, print advertising revenue fell 9.4% to $42.9 billion year-over-year. Online ad revenue grew for sure almost 19% to $3.1 billion. The online ad revenue represents a tiny fraction -- 7% -- of total revenue and to make matters worse . . .
         

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