Oracle’s Acquisition of BlueKai May Be Big for Mobile Marketing

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Oracle’s Acquisition of BlueKai May Be Big for Mobile Marketing

On Monday, Oracle announced plans to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns at targeted audiences. Oracle, the world’s second largest business software maker, did not divulge financial details of the acquisition. The rumor mill, however, suggests that the deal may have been […]

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