Couch Tater Marketing: Local TV News Boosts Web Search

[blogger]

Couch Tater Marketing: Local TV News Boosts Web Search

OK, maybe the “couch tater” moniker is not nice. People who watch the news are a distinctly different audience than those who only lap up crime dramas and reality shows. And the main message is — at least for brands that seek a seamless transition (and verifiable results) between money spent on local television news […]

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