Viewability Metrics Come to In-App and Mobile Web Environments

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Viewability Metrics Come to In-App and Mobile Web Environments

The means to measure just got better. Celtra Inc., creator of the first cross-screen HTML5 technology for brand advertising, has announced the release of AdCreator Analytics which includes cross-screen viewability metrics, accidental ad expansion tracking, and performance benchmarking. Celtra, based in Boston, is the first to provide viewability metrics on both in-app and mobile web […]

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