Content Marketing, Advertising: What Makes a Good Headline?

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Content Marketing, Advertising: What Makes a Good Headline?

Writers of every generation have labored over, thought about, dissected, and given advice about the ideal headline. Sometimes the admonitions are more amusing than helpful. Like the old headline adage that goes: “Dog bites man? Ordinary. Man bites dog? We gotta headline!” Advertising agencies come up with catchy headlines every day that are purposely created […]

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