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Discount in Aisle 5: Digital Grocery Deals More than Food for Thought

Started by blogger, July 16, 2014, 09:01:19 AM

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Discount in Aisle 5: Digital Grocery Deals More than Food for Thought

Consumer packaged goods brands now spend more of their digital ad dollars on desktop than they do on mobile, but the trend is changing. For grocery stores, that means understanding shoppers have one hand on the cart and another on a smartphone. According to a new eMarketer report, “Brands Go Mobile in the Grocery Aisle: […]

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