mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

[blogger]

mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a panel of prominent speakers at the recent mHealth + Telehealth World 2014 conference in Boston. While big data is revolutionizing healthcare, said Jared Reitzin, CEO and owner of mobileStorm, strategies […]

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