Doing the Digital Dance: Marketing, Information, Technology Will Have to Tango to Transition to Digital

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Doing the Digital Dance: Marketing, Information, Technology Will Have to Tango to Transition to Digital

“The only way to make sense out of change is to plunge into it, move with it, and join the dance,” Alan Watts once said. Hopefully, digital marketers are good dancers. According to an April 2014 study by Altimeter Group, digital transformation is now a dominant theme. The firm’s research discovered that while definitions of […]

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