comScore: Samsung, Apple grow in the US, others decline

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comScore: Samsung, Apple grow in the US, others decline

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/newsimg/13/04/comscore-feb/thumb.jpg" width="70" height="92" hspace="3" alt="" border="0" align=left style="background:#333333;padding:0px;margin:0px 4px 0px 0px;border-style:solid;border-color:#aaaaaa;border-width:1px" /> <p>comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.

Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).

LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.



 
Top Smartphone OEMs
3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014
Total U.S. Smartphone Subscribers Age 13+Source: comScore MobiLens
    &nbsp;
    Share (%) of Smartphone Subscribers
    Mar-14
    Jun-14
    Point Change
    Total Smartphone Subscribers
    100.0%
    100.0%
    N/A
    Apple
    41.4%
    42.1%
    0.7
    Samsung
    27.0%
    28.6%
    1.6
    LG
    6.7%
    6.4%
    -0.3
    Motorola
    6.4%
    5.9%
    -0.5
    HTC
    5.4%
    4.8%
    -0.6
 


Even though Apple dominates the market, in terms of OS market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).

Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.

The top smartphone app by quite some margin was Facebook - 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.

Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.

Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this suggests surprisingly few iPhone owners use Apple's services.


 
Top 15 Smartphone Apps
June 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: comScore Mobile Metrix
    &nbsp;
    Top 15 Apps
    % Reach
    &nbsp;
    &nbsp;&nbsp;&nbsp; Smartphone App Audience
    100.0%
    1
    &nbsp;&nbsp;&nbsp; Facebook (Mobile App)
    73.6%
    2
    &nbsp;&nbsp;&nbsp; YouTube (Mobile App)
    52.1%
    3
    &nbsp;&nbsp;&nbsp; Google Play (Mobile App)
    52.1%
    4
    &nbsp;&nbsp;&nbsp; Google Search (Mobile App)
    47.9%
    5
    &nbsp;&nbsp;&nbsp; Pandora Radio (Mobile App)
    45.6%
    6
    &nbsp;&nbsp;&nbsp; Google Maps (Mobile App)
    45.1%
    7
    &nbsp;&nbsp;&nbsp; Gmail (Mobile App)
    41.5%
    8
    &nbsp;&nbsp;&nbsp; Instagram (Mobile App)
    30.4%
    9
    &nbsp;&nbsp;&nbsp; Yahoo Stocks (Mobile App)
    30.3%
    10
    &nbsp;&nbsp;&nbsp; Facebook Messenger (Mobile App)
    26.9%
    11
    &nbsp;&nbsp;&nbsp; Apple Maps (Mobile App)
    26.2%
    12
    &nbsp;&nbsp;&nbsp; Yahoo Weather Widget (Mobile App)
    26.0%
    13
    &nbsp;&nbsp;&nbsp; iTunes Radio/iCloud (Mobile App)
    22.5%
    14
    &nbsp;&nbsp;&nbsp; Twitter (Mobile App)
    21.7%
    15
    &nbsp;&nbsp;&nbsp; Google+ (Mobile App)
    20.3%
...</p>

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