Colorado unveils 'Don't Be a Lab Rat' ads to curb teen pot use

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Colorado unveils 'Don't Be a Lab Rat' ads to curb teen pot use

By Keith Coffman DENVER (Reuters) - Colorado health officials launched a $2 million "Don't Be a Lab Rat" advertising campaign on Monday, aimed at warning young people about the risks marijuana use has on their developing brains. In 2012, voters in Colorado and Washington state legalized the possession and recreational use of small amounts of pot by adults. Similar ballot measures will go before voters in Oregon, Alaska and the District of Columbia this fall. The multimedia blitz, targeting youths aged 12 to 15, says the long-term effects of pot use are not fully understood and that young people become unwitting test subjects if they partake, the Colorado Department of Health and Environment said in a statement. He said more needed to be learned, but that "enough information is available to cause concerns ... (about) the negative effects marijuana can have on the developing brains of teenagers." The commercials will air on television, online and in movie theaters.

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