Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?

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Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?

Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary recently published by VentureBeat. “Private-messaging apps are coming at us fast,” writes Cuscuela. “Everyone’s heard about Facebook’s massive acquisition of WhatsApp and recent development of a Snapchat lookalike under the name Slingshot. Yahoo has also […]

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