comScore in Business with Yahoo to Improve Digital, Mobile Advertising Effectiveness

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comScore in Business with Yahoo to Improve Digital, Mobile Advertising Effectiveness

In case you missed it, Yahoo made advertisers very happy by announcing its new partnership with comScore. Thanks in part to the coupling, advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore vCE. We’re told that Yahoo is the first publisher to fully integrate […]

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