TripleLift: Helping Brand Marketers Harness Programmatic Ad Strategy

[blogger]

TripleLift: Helping Brand Marketers Harness Programmatic Ad Strategy

“TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave it to a lawyer by training, an MIT-trained product guy in practice, and an early employee at AppNexus to solve the challenges of native advertising.” So begins a recap of Berry’s designs recently posted at […]

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