Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

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Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70% of adult Internet users were allowing, or “opting in” to push notifications on their apps. Consumers there are opting in to receive these push notifications […]

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