Me and My Shadow: Mobile Advertising Could Benefit from Quality Control

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Me and My Shadow: Mobile Advertising Could Benefit from Quality Control

Remember the old song, “Me and My Shadow?” It’s been around since 1927. And even Frank Sinatra and Sammy Davis, Jr. did a version of it. What’s your shadow now? Come on, admit it. It’s your mobile phone. Advertisers know this. Or should know this. It makes a huge difference in marketing today. Now, columnist […]

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