Dr. Pepper Deploys Bloggers, BuzzFeed for New Young Demo Campaign

[blogger]

Dr. Pepper Deploys Bloggers, BuzzFeed for New Young Demo Campaign

Coca-Cola owned brand Dr Pepper has launched a new campaign that will target its core young demographic: the 16 to 24 audience. Nothing new there. But here’s what is: the company is leveraging bloggers and BuzzFeed to reach the targeted audience. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh […]

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