eMarketer: The Importance of Hispanic Culture in Modern Marketing

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eMarketer: The Importance of Hispanic Culture in Modern Marketing

A new eMarketer report, “English vs. Español: Language Choices in Hispanic Marketing,” explores the importance of Hispanic culture in marketing today. Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish. But, as the report reveals, “there is not necessarily a demand for marketing in either English or Spanish. Rather, […]

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