Fox Health: Will ice bucket challenge have lasting value?

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Will ice bucket challenge have lasting value?

The "Ice Bucket Challenge" campaign has many elements of success that are rarely achieved together: it went viral, involved celebrities and the public alike, brought a poorly understood but devastating disease to the front pages, and raised millions in donations to ALS charities<img src="http://feeds.feedburner.com/~r/foxnews/health/~4/kA-TYNrLugc" height="1" width="1"/>

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