Koetsier : Data is the Key to Huge Marketing Successes

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Koetsier : Data is the Key to Huge Marketing Successes

“When it comes to marketing, social is cheapest and ad exchanges help you target the highest-quality consumers, but nothing beats using your own data to improve your digital ad campaigns.” So says John Koetsier in a compelling commentary at Venture Beat. “In fact,” Koetsier posits, “Using your own data makes you up to 98 times […]

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