FreeWheel: Smartphone Share of Video Ad Views Growing in the UK

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FreeWheel: Smartphone Share of Video Ad Views Growing in the UK

According to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014. What’s the import? Interestingly, smartphone share has passed the tablet share (15 percent). The proportions last quarter were opposite, with smartphones accounting for 13 percent and tablets 17 percent. What […]

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