Advertising Week Panel Offers New Twist on Plato: Brands Should ?Know Thy Audience?

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Advertising Week Panel Offers New Twist on Plato: Brands Should ?Know Thy Audience?

Plato was the first to tell humankind “know thyself,” as the root of knowledge was believed to be self-knowledge. When it comes to native advertising, however, the adage gets a new twist: “know thy audience.” The recommendation to native marketers reportedly surfaced often during a recent Advertising Week panel entitled ?Make the Logo Smaller ? […]

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