Forrester Report Steers Mobile Marketers Away from Mistakes

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Forrester Report Steers Mobile Marketers Away from Mistakes

Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities. According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of […]

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