InMobi Takes a Bold Stand: But How Much Can They Really Guarantee?

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InMobi Takes a Bold Stand: But How Much Can They Really Guarantee?

One of the many new digital products introduced during Advertising Week in New York recently was InMobi?s Guaranteed Outcomes. Of course, whenever you start throwing out terms like ?guaranteed,? it generates some degree of controversy if not disbelief. So just what exactly is the ad network guaranteeing? The product in question is a real-time decision […]

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